Plage privée sur la Croisette à Cannes, ponton en bois et transats
Pop-up stores & brand activations — French Riviera

The Riviera, your next storefront

Private beaches, hotels and exceptional boutiques, from Théoule-sur-Mer to Cannes. Venues from 50 to 200 m², available from one day to several months — and an experience designed end to end by the Fair Retail agency.

Discover the venuesCheck availability
The concept

Confidential addresses for your activations

Popup Riviera selects high-traffic, high-profile venues on the French Riviera for fashion, beauty, luxury and lifestyle brands that want to meet a local and international clientele.
50 – 200 m²Flexible spaces, indoors and outdoors.
1 day +From a one-day flash activation to a pop-up store lasting several months.
3 settingsPrivate beaches, hotels and boutiques, all fully equipped.
The selection

Venues

Each venue has a code name. Its identity and exact address are revealed as soon as you send a request.
Plage privée sur la Croisette à Cannes, ponton en bois et transats Private beachPR-01

La Plage Blanche

Cannes · La Croisette · 50 – 200 m²

On requestAvailable
Rooftop d'hôtel avec vue sur la baie de Cannes Lifestyle hotelPR-02

Le Rooftop Céramique

Cannes · City centre · 50 – 200 m²

On requestAvailable
Salon d'hôtel de luxe face à la mer à Théoule-sur-Mer Luxury hotelPR-03

Le Salon Esterel

Théoule-sur-Mer · Facing the Esterel · 50 – 200 m²

On requestAvailable
How it works

From idea to opening

A simple process, and a reply within 3 days to every request.
01

Choose

Browse the venues and pick your dates in the calendar.

02

Request

Send your rate and availability request in a few clicks.

03

Confirm

Within 3 days, receive the venue name, the quote and the terms.

04

Activate

Set up on your own, or let Fair Retail design the experience end to end.

Rooftop d'hôtel avec vue sur la baie de Cannes — détail 1
Fair RetailRetail, art direction & brand activation agency
The experience, end to end

One venue, one story

The Fair Retail agency designs a bespoke experience for every space and every activation: from the first idea to opening day.
  • 01Retail design
  • 02Scenography
  • 03Production management
  • 04Team recruitment
  • 05Training
  • 06Event planning
  • 07Assortment guidance
  • 08End-to-end project management
  • 09Rate negotiation
  • 10Bespoke experience creation
Discover the Fair Retail offer
Fair Retail projects

They activated with us

Pop-up stores, launches, dinners and hospitality: a glimpse of the experiences designed by the agency.
Respire
Retail design & scenographyRespireBeauty pop-up store
Fugazzi
EventsFugazziLaunch party
MÊME Cosmetics
Retail designMÊME Cosmetics“10 years” limited-edition pop-up
Grand Prix de Monaco
Event planningGrand Prix de MonacoHospitality & VIP experience
Beauty launch
ScenographyBeauty launchPrivate salon & press brunch
Plaza Athénée
Event planningPlaza AthénéeGala dinner
See all projects
They trusted us
LVMH
Falconeri
Frame
Mama Shelter
Lashilé Beauty
Respire
Sana Osmani
Fugazzi
Portrait de Cyrielle Maiffredi, fondatrice de Fair Retail
About
“A successful pop-up is the right venue, a clear story and a team that tells it.”
Cyrielle MaiffrediFounder of Fair Retail

A retail consultant and art director, Cyrielle supports fashion, beauty and luxury brands in designing their spaces and activations. With Popup Riviera, she puts her network of exceptional venues on the French Riviera at the service of your projects.

@fair_retail_agency@cyriellemaiffredi
Frequently asked questions

FAQ

How much does it cost to rent a venue?

Every venue is quoted on request: the rate depends on the size, the duration, the season and key events (Cannes Film Festival, Cannes Lions, summer). Send us your dates and we will reply within 3 days.

What is the minimum rental period?

Venues can be rented from one day to several months: a one-day activation, a launch weekend, a seasonal pop-up store or a long-term presence.

Why do the venues have code names?

Out of discretion towards our partners. The name and exact address of each venue are shared with you as soon as you send a request.

Can I rent a venue without Fair Retail’s support?

Yes. Venue rental alone is possible. The Fair Retail agency can also handle all or part of your project: design, scenography, production, staffing, training.

What facilities are available?

All our venues offer a kitchen, step-free access, air conditioning, parking, storage space, Wi-Fi, restrooms and power supply.

Rates and availability on request

Your brand deserves the sea

Tell us where, when and for what project. We will get back to you within 3 days with a tailored proposal.

Check availability